Review: Advanced Web Metrics with Google Analytics
Thursday, April 23rd, 2009
When we first deployed Google Analytics to our websites, it was just a matter of putting in the javascript tagging according to GA’s setup guide. With that, we thought our job was done as “techies”. When the business folks and marketers approached us to get more detail out of GA, we happily put in on our list of to-dos, but at the bottom (of course).
That whole perception changed when I picked up this book “Advanced Web Metrics with Google Analytics”, written by Brian Clifton. It is a recommended read if you truly care about your organisation and its online presence.
There are currently only two books published about Codeigniter available in the market, one is called
This book caught my eye recently because there was a chapter in it which talks about Search Engines. I’ve been looking at building a spider which can crawl a website and analyse SEO information for me, but wasn’t sure how to go about doing it.
It’s always important to have good resources when you are starting out to learn something new. Thankfully, learning PHP is much easier with books like Programming PHP (2nd edition).